Educational Zoom With Fiona Macaskill & Emma Parry

This live zoom is OPEN TO EVERYONE - Not just members!

Members will also receive access to the recorded session to watch back any time...

The ‘Yes’ Effect: How to Introduce New Services So Clients Buy In Immediately

Adding a new service should feel exciting - not awkward.

In this webinar, you’ll learn how to introduce new services in a way that makes clients want to book, without discounting or sounding pushy.

We’ll cover what creates immediate buy-in, the most common reasons a launch falls flat, and the simple messaging shifts that turn “Oh interesting…” into “Yes - when can I come in?”

If you’re a small clinic owner planning to expand your menu (or bring in memberships), this will give you the clarity and confidence to position it properly and set you up for the deeper, practical launch training at the live event in May.

Key Take-Aways From This Webinar:

• Why clients say “yes” to a new service (and why they hesitate)

• The trust gap, the timing gap, and the “I don’t get it yet” gap.

• The “Buy-In Ladder” (the sequence your clients need)

• How to move people from interest → trust → action without pushing.

• How to position a new service so it feels obvious, not random

• “Why this, why now, why you” (simple, confident messaging).

• The 3 buyer questions clients ask (even if they don’t say them out loud)

• What it is, whether it’s right for them and what result they can realistically expect.